Most visitors don't read a web page top to bottom — they scan it, looking for the bit that answers their question. Writing for that behaviour isn't hard, but it is different from writing a report or a letter. Here are five habits worth building.
1. Put the answer first
Lead with the conclusion, then explain. If someone only reads your first sentence, they should still leave with the main point.
2. Use headings generously
Headings are signposts. Add a Heading module every time the topic shifts, and make each one descriptive enough to stand alone — "Opening hours" beats "More information".
3. Keep paragraphs short
Two or three sentences is plenty. On a phone, a long paragraph becomes a wall of text that people skip entirely.
4. Make links say where they go
"Click here" tells the reader nothing. Link the meaningful words instead: download the annual report, view the timetable. Screen-reader users often jump between links, so the link text needs to make sense on its own.
5. Break up long pages
If a page is getting long, reach for an Accordion for optional detail, a Table for anything with rows and columns, or an image to give the eye a rest. The content modules exist precisely so you don't have to cram everything into one block of text.
Write for the person who's in a hurry. Everyone else will thank you too.
